When the email popped into my inbox confirming that I had been selected as part of the Salesforce Marketing Champions 2025 cohort, I genuinely had to read it twice. It took a moment to sink in - the excitement, the gratitude, the sense of responsibility. 💖

And my inbox and DMs were full of excited messages from friends, colleagues, and community members.
One question kept coming up again and again:

“What do Marketing Champions actually do and what makes them so special?”

These questions made me pause and reflect. Because the truth is - the program is so much more than a title or recognition. It’s an entire mindset. A commitment. A promise to not just excel individually, but to elevate the entire marketing ecosystem around you.

So here is my take on what the Marketing Champions program truly represents not just in terms of responsibilities, but in terms of values, community, and impact.

What Being a Marketing Champion Really Means

Yes, Marketing Champions are experts in their craft - whether it’s Marketing Cloud, Data Cloud, automation, email strategy, analytics, or customer journeys.

But that’s only half the story.

What really makes a Marketing Champion special is:

The willingness to share knowledge openly
The ability to inspire and support others
The drive to constantly learn, unlearn, and innovate
The passion to contribute meaningfully to the Trailblazer community

It’s about impact, not just expertise.
It’s about community, not just credentials.

The Marketing Champions program recognizes individuals who excel at using Salesforce’s marketing technologies and also uplift the community around them. They are not just experts, they are role models who embody the values that define the Salesforce ecosystem.

What Is a Marketing Champion?

A Marketing Champion is a marketer who has demonstrated:

Commitment to sharing knowledge through blogs, videos, talks, mentorship, or user groups
Vision for helping brands deliver smarter, more impactful customer experiences
A genuine passion for lifting others up, not just leveling up their own career

It is not just about being an expert in marketing or salesforce but what truly sets them apart are the values they represent.

The Values That Define Every Marketing Champion

The program is built on the foundation of Salesforce’s core values, but it also carries values unique to the marketing community.
Here’s what every Marketing Champion stands for:

1. Trust - The Core of Authentic Marketing

Marketing Champions lead with trust.
They prioritize:

Transparency in how technology is used
Ethical and responsible marketing practices
Honest, accurate, and helpful content
Respect for customer data and privacy

In a digital world where trust is fragile, Champions set a standard for integrity in automation, analytics, and personalization.

2. Customer Success - Helping Organizations Win

Champions don’t just talk about success, they create it.

They help businesses:

Build smarter journeys
Increase engagement
Optimize data and segmentation
Unlock the real power of Marketing Cloud

Their expertise directly impacts revenue, loyalty, and customer relationships.
But more importantly, they empower teams to think bigger and do better.

3. Innovation - Leading Through Creativity and Curiosity

Marketing is one of the fastest-moving fields, and Champions embrace this with enthusiasm.

They experiment with:

New AI-powered capabilities
Journey orchestration
Personalization at scale
Real-time automation
Data cloud innovation

Champions stay curious. They explore. They inspire others to try what they’ve learned and share their insights generously.

4. Community - The Heartbeat of the Champion Program

What makes a Marketing Champion truly special is how much they invest in people.

They:

Answer questions on Trailblazer groups
Mentor aspiring marketers and trailblazers
Create free resources
Lead community events and Dreamin' conferences
Encourage career changers and new Trailblazers
Celebrate others success without hesitation

This spirit of community is what turns expertise into impact.

5. Equality - Elevating Every Voice

The marketing ecosystem thrives on diversity.
Champions stand for representation, inclusion, and opportunity.

They actively:

Encourage new voices to step forward
Support women in tech
Guide people from non-technical or non-traditional backgrounds
Promote equal opportunities in the ecosystem

Marketing Champions prove that background does not determine destiny but passion and effort do.

6. Sustainability - Marketing With a Purpose

Many Champions advocate for meaningful, responsible marketing.

They promote:

Sustainable digital practices
Reduced waste in marketing operations
Eco-friendly event and campaign strategies
Technology-powered efficiency

They understand that marketers can influence business decisions and customer expectations at scale and they choose to influence positively.

💛 What Makes Marketing Champions Truly Special?

It’s not the badge.
Not the spotlight.
Not even the recognition.

It’s the impact they create.

Marketing Champions bring together strategy, creativity, technology, and empathy showing that marketing is not just about conversions, but about connection.

They help brands tell better stories.
They help people build better careers.
They strengthen the community in ways that ripple far beyond a single year.

This program teaches that success feels different when it’s shared.
When your growth becomes someone else’s inspiration.
When your journey becomes someone else’s starting point.
When your story empowers someone who didn’t think they belonged in tech or marketing.

That’s the impact of being a Marketing Champion.
And I am proud to be one.

This was my take and personal understanding of the program. If you would like to know more about it then please check this out - https://www.salesforce.com/campaign/champions/marketing/

If you have any questions please leave a comment below.